About us

From back of the pack to Team GB

We both came to triathlon with no sporting background and progressed to represent Great Britain at World Championships. Now we help others do the same — on their own terms.

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Tracey Simon

Head Coach · BTF Level 3

Competing since 2004, I came to triathlon with no sporting background and went from the back of the field to Team GB age grouper in three years.

I've raced IM 70.3 events worldwide and represented Great Britain at the World Triathlon Grand Final in London 2013, where I achieved a world ranking of 8th in my age group.

In 2013 I was honoured to be named North East Coach of the Year.

My coaching philosophy centres on understanding that life happens. Shift patterns change. Injuries flare up. Motivation wanes. I specialise in working with athletes who don't fit the typical mould — people managing chronic conditions, navigating menopause, or juggling unpredictable schedules.

Team GB Age Grouper World Ranking 8th NE Coach of the Year 2013 BTF Level 3
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Ian Simon

Coach · BTF Level 3

Racing since 2002 with no background in any of the three disciplines, I progressed to competitive international Age Grouper, racing for Great Britain at World Championships in Hamburg, Vancouver, Budapest and Las Vegas.

My long-distance debut came at the Outlaw, finishing in 9:55.

I focus on the technical and analytical side of coaching — helping athletes understand their data, optimise their training load, and make evidence-based decisions about their preparation.

GB Age Grouper 4 World Championships Outlaw 9:55 BTF Level 3

Our philosophy

A front-of-pack age grouper trains swim, bike and run for 10–20 hours a week. We believe what you do in the remaining 148–158 hours will dictate how successful you are.

Nutrition, sleep, strength and conditioning — these are the marginal gains that are actually available to most amateur athletes. The training is important, but it's only part of the picture.

We don't believe in suffer culture. We believe in sustainable training that fits your life, honest feedback about what's working, and support that recognises you're a whole person — not just an athlete.

Ready to start?

Whether you're a complete beginner or coming back after a break, we'd love to hear from you.

Get in touch